2001: Dot Com

Date of Creation: 2000

Synopsis: Where does wind go? Dot Com is the new fragrance for internet culture.

A Brief History: If memory serves, this was Dan's commercial for video production class (mine was the clam juice commercial), and technology had progressed along significantly further in three years, it appears. The goal was to parody the ridiculousness of fragrance commercials on TV by adding a ridiculous online twist to it. I don't believe we officially licensed Moby's "Honey", so I imagine a lawsuit will be forthcoming.

We borrowed a fellow filmmaker's (Tristan Cook...whatever happened to that guy anyway?) steadicam jr. to do a bunch of sweet camera moves, and found a great fountain location in the innards of some office building, and we were set. I believe the voiceover is some strange combination of Mike Brasher, Dan and myself, depending on who read the line better. Obviously the pitch was lowered and echo added to make it sound REALLY AWESOME.

Critical Analysis: For a cologne commercial, I would say it makes arguably more sense than most.